We’re excited to announce our Series A investment round, led by FirstMark and joined by Accel, MMC Ventures, Tapestry VC and CCL; with continued support from our fantastic angel investors. This brings the total investment in Tracebit to $25M.
Sam and I started Tracebit 3 years ago, with the belief that “assume breach” is only going to become more critical; and that deploying canaries that force attackers to reveal themselves the moment they're inside, is a necessary part of the security stack.
I won’t pretend that back then we had much of an inkling of just how impactful generative AI would become to this vision - but as I write this in March 2026, it’s become clear that whilst defenders have been armed with incredible tooling, AI assisted threat actors mean that the next few years are going to be some of the most volatile we’ve seen in cybersecurity.
Our goal was to develop an enterprise platform that simplifies the deployment and management of security canaries for over-stretched SecOps teams. Because, for intrusion detection, the difference between months and seconds isn't incremental - it's the difference between catastrophe and containment.
Since then, we’ve deployed millions of canaries at companies like Riot Games, Snyk, Docker, and Synthesia; thwarted red team attacks; and detected numerous intruders across an increasing number of enterprise companies.
With the initial seed funding in 2024, we’ve been able to greatly expand the capabilities of the Tracebit platform: including the addition of Azure and Kubernetes, CI/CD pipelines, developer workstations, and identity providers to the original AWS environment; and developing a Community Edition to lower the barrier to entry.
So what’s next? This new round of investment allows us to accelerate product development, and provide stronger support to our customers both in the UK, and from our new office near Union Square in New York. Even today, we’re announcing several new products: Perimeter Canaries, Deceptive Artifacts and GCP Support.
If you’re curious about how security canaries work - or even if it’s been a few months since you looked at our platform (a lot has changed!) - it might be time to book a demo.
And we’re adding to our engineering and commercial teams in London and NYC. Check out the roles here.
This is an exciting time for us all at Tracebit, and I’m grateful to all of you who have joined us on our journey, and supported us along the way. There is much more to come, as we continue to establish “assume breach” as the default security posture; and build an ever-stronger enterprise platform to help companies detect threats. Stay tuned!
